What European Engineers Really Want from Marketing
New insights from TREW Marketing, GlobalSpec & Elektor – July 17, 2025
Marketers in the electronics and industrial tech sectors face a tough challenge: how do you engage engineers who are skeptical, fact-driven, and short on time—especially in Europe?
A new webinar on July 17 dives into exactly that question, using fresh data from the 2025 State of Marketing to Engineers report. Hosted by Elektor in partnership with TREW Marketing and GlobalSpec, the session spotlights how European engineers research products, evaluate vendors, and respond to content—and how that differs from their global peers.
Key Takeaways:
-
What content types engineers in Europe trust most (and why)
-
Where they turn for technical information throughout the buying journey
-
The impact of AI, video, and GitHub across regions
-
Practical tips for building trust and improving campaign ROI in Europe
Speakers:
-
Wendy Covey, CEO & Co-Founder, TREW Marketing
-
CJ Haight, Content Manager, GlobalSpec
-
Udo Bormann, Senior Marketing Manager, Elektor
-
Moderator: Brian Tristam Williams, Editor, Elektor
Date: July 17, 2025
Time: 16:00 CEST
Location: Online (StreamYard)
Cost: Free. Brought to you by Elektor Academy Pro (valued at €250)
Register: https://streamyard.com/watch/QrhdpftdYUZn
Watch & Learn
If you enjoyed this article, you will like the following ones: don't miss them by subscribing to :